Understanding Co-op Searching
What
is cooperative searching?
Simply put, it involves sharing your advertising expenses with some
of your competition. Pooling your money to buy relevant search terms to
lower your own advertising costs is a new twist on an old idea of sharing
expenses.
We
offer an easy way to ensure that your business has a strong presence on Google without all the hassle of
managing the account yourself, and at a fraction of the price.
It’s
a simple concept: we build a webpage that is a list of offerings in a
particular market, with a small amount of information (this is a tagline)
about each business. Each entry in the list links to a website with more
information about the business.
We
don’t build the individual websites.
In order to achieve success from the idea of cooperative search marketing
each business needs a stand alone website. The stronger, the better,
because you are on the link page with your competition, remember?
Each
cooperative page we design will be divided into an appropriate number of
shares based on current pricing of relevant Google search terms and the
number of competing businesses in a market, always keeping in mind that we
don’t want the page to include all of your competition. You can
purchase all of the shares yourself or call your friendly competitors to
encourage them to join you on the page by dividing up the price of all the
shares. Or you can simply buy one share.
What
are the benefits? The
greatest benefit is simplicity. No more worrying about how to structure a
campaign on Google.
Cooperative Marketing will sort through the complexities of the Google search program, leaving
you free to concentrate on your business. An additional benefit is that
you will be associated with strong domain names and search terms that are
relevant to your business.