Understanding Co-op Searching
What is
cooperative searching? Simply put, it involves sharing your advertising
expenses with some of your competition. Pooling your money to buy
relevant search terms to lower your own advertising costs is a new twist on an
old idea of sharing expenses.
We offer an easy way to ensure that your business has a
strong presence on Google without
all the hassle of managing the account yourself, and at a fraction of the
price.
It’s a simple concept: we build a webpage that is a list of
offerings in a particular market, with a small amount of information (this is a
tagline) about each business. Each entry in the list links to a website with
more information about the business.
We don’t
build the individual websites. In order to achieve success from
the idea of cooperative search marketing each business needs a stand alone
website. The stronger, the better, because you are on the link page with your
competition, remember?
Each cooperative page we design will be divided into an
appropriate number of shares based on current pricing of relevant Google search terms and the number of
competing businesses in a market, always keeping in mind that we don’t want the
page to include all of your competition. You can purchase all of the
shares yourself or call your friendly competitors to encourage them to join you
on the page by dividing up the price of all the shares. Or you can simply buy
one share.
What are
the benefits? The greatest benefit is simplicity. No more worrying about
how to structure a campaign on Google.
Cooperative Marketing will sort through the complexities of the Google search program, leaving you free
to concentrate on your business. An additional benefit is that you will be
associated with strong domain names and search terms that are relevant to your
business.